Shepparton Festival Branding, 2015

‘Grown, Picked & Packed’ 2015 Festival theme

As the Artistic Director of Shepparton Festival, Ros rebranded the festival to give it a strong marketing presence throughout the region.

This included creating a new logo, using a distinctive colour palette as a visual indicator across all marketing, advertising and communication platforms, and commissioning an illustrated animation as for television and online promotion. She developed a festival theme – Grown, Picked and Packed – to reflect the agricultural focus of the region, translating it into her approach to the festival program:

  • Grown: work produced by local artists
  • Picked: is commissioned and curated
  • Packed: and presented in a dynamic festival environment


Shepparton Festival Brand

Image: Aaron Palmer / Propaganda

The back of the guide plays on packaging info graphics

Shepparton Festival Brand
Shepparton Festival Brand
Shepparton Festival
Shepparton Brand

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