Shepparton Festival Branding, 2015
‘Grown, Picked & Packed’ 2015 Festival theme
As the Artistic Director of Shepparton Festival, Ros rebranded the festival to give it a strong marketing presence throughout the region.
This included creating a new logo, using a distinctive colour palette as a visual indicator across all marketing, advertising and communication platforms, and commissioning an illustrated animation as for television and online promotion. She developed a festival theme – Grown, Picked and Packed – to reflect the agricultural focus of the region, translating it into her approach to the festival program:
- Grown: work produced by local artists
- Picked: is commissioned and curated
- Packed: and presented in a dynamic festival environment
The back of the guide plays on packaging info graphics